Inbound Marketing: A Complete Step-by-Step From Beginner To Advanced.

Read Complete Article: Inbound Marketing: A Complete Step-by-Step From Beginner To Advanced.

Introduction.

Inbound Marketing is based on the idea of ​​creating and sharing content focused on a target audience, to obtain permission to communicate directly with your potential client.

Inbound Marketing will help you attract your potential customer. The methodology is based on the publication of valuable content, through digital platforms.

It is letting the customer find you and, in this way, making them know about your products and services.

Topic Covered:

• Difference between Inbound and Outbound Marketing.
• 7 Benefits of Inbound Marketing.
• 7 Reasons to Do Inbound Marketing in your Company.
• The 8 Biggest Mistakes When Doing Inbound Marketing.
• Inbound Marketing Principles.
• Inbound Marketing Basics.
• Inbound Marketing Methodology.
• Types of Content for the Attract In Inbound Marketing.
• Buyer Persona and Buyer Journey.
• 12 Inbound Marketing Examples.

Differences between Inbound and Outbound Marketing

You must understand Inbound, that you also Understand Outbound; a strategy that follows very different principles.

Outbound refers to traditional marketing that uses interruption to communicate with an audience.

It is the message you find in the middle of the magazines, the commercial on television, and even a single ad in the middle of your favorite blog.

You haven’t necessarily asked to see those ads and many times they weren’t even created for you, but they are demanding your attention.

This way of advertising was effective at one time. Today, Outbound Marketing is not a good option. The consumer is more selective and does not accept interruptions.

Read Article: Marketing Automation: A Step-by-Step Guide For Beginners.

What this new consumer wants is quality content without interruptions and without you forcing him into action. The one who makes the purchase decision is him. His demand is for brands more open to dialogue and respect.

Now you can record a TV show and skip all the commercials, you just read more printed materials. In addition, with a single click, you can unfollow all the Internet labels that you consider invasive.

It is in this scenario, Inbound Marketing becomes a great strategy. This methodology is non-invasive and can be more respectful when trying to impact your audience with your message.

Inbound reaches the people who are really interested in that message, at that moment. It is not invasive, it is useful. Which significantly increases your chances of conversion.

In terms of costs, Outbound generally requires more investment than Inbound, since up to 62% less is spent on each lead generated than traditional marketing. Other figures have already shown that inbound conversion rates are exponentially better than outbound strategies.

This is because, in Inbound, you are only talking to the public at the right time. Another difference between the two strategies is the measurement of results. Inbound can track conversions in real-time, and if you disagree, you can completely change the message or strategy to reverse the framework.

While in Outbound, reviewing or changing a communication is more complicated.

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7 Benefits of Inbound Marketing.

1. Companies that implement the strategies through blogs with quality and relevant content tend to increase traffic more than other websites where they do not publish blogs. This shows that strategic content potentially increases the number of users who, in some way, will engage with your brand.

Read Article: What Is Content Marketing — “Complete Guide Step-by-Step”.

2. Most Internet users click on organic search results instead of paid ads. These data make it clear that SEO is very important for the correct positioning of a company, product, or service on the Internet.

3. The good relationship established with the visitor through Inbound Marketing makes them become a fan of your brand and will recommend you anywhere. The reason is clear: if they perceive the quality and relevance of what you offer, they will naturally promote your brand; for a matter of trust.

4. Many companies report that more than half of their customers who bought online came from blogs

5. Currently, being present on Social Networks is essential. This is what the marketing managers say since they believe that blogging is really important to the company.

6. Inbound Marketing allows you to more accurately identify users who are interested in your products and your content. That is, it tells you who your target audience is and how to meet their needs.

7. Inbound Marketing will become indispensable (it is already happening) in a few years.

7 Reasons to Do Inbound Marketing in your Company.

1. Businesses that execute blogging strategies with quality content tend to gain 55% more traffic than websites without a blog. This shows that strategic content increases the number of users that somehow relate to your brand.

2. Approximately 70% of Internet users click on organic search results links instead of paid ads. This fact makes it clear that SEO is very important for the good positioning of a company, product, or service on the Internet.

3. The good relationship created with the visitor through Inbound makes them become a fan of the brand, spreading its strengths. The reason is clear: if he realizes the quality and relevance of what you offer, he will promote the brand as a matter of trust.

4. Many companies report that approximately 57% of acquired customer online contacts come from blogs.

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5. Today, being present on social media is essential. About 66% of marketing managers believe that blogging is, in fact, important to the business. Additionally, 83% of managers say that a Facebook presence is essential.

6. Inbound Marketing allows you to more accurately identify who is interested in your products and your content. That is, who is the target audience and how to satisfy it.

7. Inbound Marketing will become essential in a few years, since the evolution of society, and automatically from Marketing, shows that it is necessary to communicate directly with the client.